PurrSong to Showcase Next-Gen Pet Tracker LavvieTAG2 at IFA 2025
Berlin, IFA 2025 (September 5–9, 2025) – Messe Berlin, K-Innovation Pavilion; Hall 25-272 (K-08)
PurrSong, a pioneering name in AI-driven pet healthcare solutions, is set to unveil its latest innovation, LavvieTAG2, at IFA 2025 in Berlin. Building on its track record of developing IoT-powered devices tailored to pets, the company introduces an upgraded wearable that redefines smart health management for cats and dogs.
Smarter Pet Healthcare with AI
LavvieTAG2 offers a comprehensive suite of monitoring tools, including activity tracking, calorie burn analysis, body age assessment, weight trend detection, and Body Condition Score (BCS) evaluation. By leveraging AI-powered insights, the device helps pet owners identify irregular health patterns early, enabling proactive care before issues escalate.
First-Ever Collaboration with Samsung SmartThings Find
In a milestone partnership, LavvieTAG2 becomes the first pet tech device to integrate with Samsung SmartThings Find. Through BLE-based connectivity and Samsung’s global network, pet owners can easily locate their furry companions, even outside their immediate vicinity. Features such as real-time alerts, location sharing, and movement history bring peace of mind to guardians worldwide.
Compact Design, Extended Battery Life
Despite its ultra-light and compact design—22.5 × 22.5 mm for cats and 29 × 29 mm for dogs—the device ensures uninterrupted monitoring for up to 100 days on a single battery. Unlike conventional GPS trackers that demand frequent charging, LavvieTAG2 delivers hassle-free usage with simple battery replacement, guaranteeing comfort for pets and convenience for owners.
Premium Subscription Services
For as little as $3 per month, pet owners can unlock advanced health insights and extended AI consulting features. These subscription services provide deeper analytics and tailored recommendations, ensuring optimal well-being for every pet.
AI-Enhanced Anomaly Detection
Harnessing PurrSong’s proprietary behavioral analysis engine, LavvieTAG2 identifies abnormal behaviors and health risks with high accuracy. This early-warning system empowers owners to intervene quickly, fostering healthier lifestyles for their pets.
Toward an AI-Powered Pet Healthcare Ecosystem
All PurrSong devices, including LavvieTAG2, seamlessly connect to the PurrSong app, enabling continuous data collection and sharing with veterinarians. This ecosystem bridges technology and healthcare, reinforcing PurrSong’s mission: to help pets and their owners live healthier, happier lives.
PurrSong’s participation at IFA marks another milestone in the company’s global expansion. Following successful showcases at CES in recent years, where the brand earned international recognition and innovation awards, PurrSong now aims to further solidify its presence in Europe by engaging with buyers, distributors, and partners in the pet technology space.