PurrSong Showcases Pet Activity Tracker ‘LavvieTAG Pro’ at Pre-CES2025 IFEZ
PurrSong (CEO Tae-Gu Noh) participated in the ‘Pre-CES2025 IFEZ,’ held on November 13 at the Grand Ballroom C of Songdo Convensia.
PurrSong manufactures IoT appliances for pets, developing hardware and software solutions that promote the health and happiness of pets and their owners through the PurrSong AI intelligent IoT healthcare ecosystem. All PurrSong devices connect to the PurrSong app, which collects and analyzes data shared with pet owners and veterinary clinics. Thus, PurrSong enables pets and guardians to live healthier and happier lives.
Set to debut at CES 2025, the LavvieTAG Pro is an upgraded version of the original LavvieTAG, designed as an activity tracker for pets. Weighing just 15 grams, its ultra-lightweight and compact design allows up to four months of battery life. The device tracks activities such as walking, running, and sleeping, analyzing health conditions, and monitoring daily behaviors. Based on this data, it can also detect early signs of health issues.
Additionally, it offers BLE-based real-time location tracking domestically and internationally, helping locate lost cats and providing movement history for up to a week.
PurrSong has identified key targets at CES 2025 as buyers in the pet appliance sector, global pet industry companies, and potential partners utilizing smart tag network technology. The company aims to meet prospective partners to enhance product functionality and expand into new markets.
At the Pre-CES2025 IFEZ booth, PurrSong will showcase a video demonstration of LavvieTAG Pro’s services and explain key features using product mockups. The company expects these presentations to lead to strategic partnerships and innovative collaborations within the pet technology industry.
PurrSong participated in CES in 2019, 2020, and 2022, earning innovation awards and gaining international recognition in prominent magazines. Based on these achievements, the company signed MOUs with U.S., Japanese, and Chinese companies and exported pet appliances through global distributors. Its cumulative export revenue has reached $1.736 million (approximately 2.4 billion KRW). PurrSong has also established local subsidiaries in the U.S. and Japan to tailor its strategies to local markets and expand exports.
A PurrSong representative stated, “We plan to refine the product and services based on feedback from next year’s CES. We will then sell the product through our domestic and overseas e-commerce platforms and collaborate with existing buyers to expand distribution networks. Specifically, we will strengthen sales and marketing promotions in the domestic and U.S. markets to enhance brand recognition and continue global expansion.”
Organized by the Incheon Free Economic Zone Authority (IFEZA) and Incheon Technopark, ‘Pre-CES2025 IFEZ’ is part of the ‘Global Top 10 City Incheon Week’ held in the third week of November. Integrating five related events, the event focuses on key themes like healthcare, bio, and smart cities. On November 13, the IFEZ Smart City Tech Conference and the CES2025 Incheon Pavilion showcase occurred concurrently.
SOURCE: https://us.aving.net/news/articleView.html?idxno=51558